If you want to build amazing shoulders naturally, you absolutely need to get strong, there’s no question about it.
But here’s what most people get wrong.
Getting strong on overhead presses alone is not enough.
Sure, overhead and shoulder pressing destroy the anterior (front) delts. They get hit hard.
But they don’t fully build that 3D separation…
The look where your shoulders pop out from your arms and chest.

To create that 3D cap, you must attack the medial (side) delt.
Now, doing quality sets of lateral raises and bent-over flies is great, but let’s be real, it gets boring as hell after years.
Plus, not everyone’s shoulders tolerate endless standard lateral raises.
That’s where smarter movements come in.
Tip: Before diving into these, remember optimizing Free T with Kino Mojo targets the shoulder androgen receptors, while Kino Gains fuels the strength and muscle fullness needed to accelerate that growth.
1. The Game-Changer: L-Raise + External Rotation

I first learned about the L-Raise from a top strength coach when I was a teen.
He had his pro athletes do it because it hits the medial delt cleanly while strengthening the rotator cuff – essentially bulletproofing the shoulder.
I’ve met countless people who say regular lateral raises irritate their shoulders… but the L-raise plus external rotation feels amazing.
- Strengthens the rotator cuff
- Hits the medial delt cleanly
- Protects your shoulders long-term
Here’s the secret: You won’t necessarily be loading crazy weight. It’s the percentage of strength increase that matters most.
If you start L-raises with 15s and build to 30s, you’ve doubled your strength.
That’s a massive stimulus for growth.
Think of it like this:
- Going from 50-pound overhead press to 100-pound press = obvious shoulder growth.
- Going from 15-pound L-raise to 30-pound L-raise = huge medial delt development.
It’s all about progressive overload applied correctly.
2. The Cuban Press: The Overlooked Weapon

Most people misunderstand this movement.
Done properly, it builds:
- Shoulder mobility
- Rotator cuff strength
- Medial delt thickness
It’s essentially a clean, upright row (like a bent-arm lateral raise), an external rotation, and a lightweight overhead press in one.
When done right:
- You light up the entire shoulder complex
- You feel insane activation across delts and traps
I remember starting Cuban presses at 20-25s and working up to 35s… my shoulders thickened up dramatically.
Again, you’re not chasing max weight.
You’re after clean strength progression that lights up the right fibers.
The Full Blueprint to Elite Shoulders
- Get Strong on Big Lifts: Incline Press, Overhead Press
- Specialize on Targeted Shoulder Builders: L-Raise + External Rotation, Cuban Presses
- Track Progression: Double your strength gradually. Control the form. Feel the muscles work.
- Repeat Relentlessly: Let the body adapt. Watch the 3D pop emerge.
One last thing…
Optimizing Free T and muscle ATP levels makes these exercises more potent. Get your Free T dialed with Kino Mojo, and fuel those strength gains and muscle fullness with Kino Gains.

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Final Word
If you want those shoulders where women notice, where guys respect it, where you separate from the pack, this is how you do it.
You can’t just press heavy and call it a day.
And these two exercises into your rotation.
This will give you that icing on the cake… rare, fully developed medial delts.
Walk into a room. Dominate. Separate.
Talk Soon,
Greg O’Gallagher
P.S.
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