I posted a video on Instagram today that pissed off a ton of people.
I deliberately said something in an abrasive way.
It was a thought experiment to test a cognitive bias, and judging by the reaction, it worked.
For a long time, being 100% natural meant being healthier.
In fitness, it meant building an incredible physique without exposing yourself to the risks of anabolic steroids.
That distinction worked well for us.
But we’re entering a new era of medicine and biotechnology. In the not-so-distant future, being 100% natural may not be healthier.
A label that once served you may eventually start limiting you.
And that’s the cognitive bias I wanted to expose.
The term “natural” is far too broad.
Avoiding performance-enhancing drugs with significant health risks is intelligent.
It’s idiotic to use steroids.
But rejecting therapies that could genuinely improve your health, longevity, and quality of life simply because they’re not natural makes no sense.
These are two completely different things.
I never wanted to be natural for the sake of being natural. I wanted to build an incredible physique, support long-term health, and enjoy life.
Never become so attached to a label that you stop objectively evaluating what actually serves you.
I’ve experienced this firsthand.
A few years ago, I suffered a terrible injury. I was in pain, couldn’t train, and my quality of life took a big hit.
I decided to experiment with BPC-157 and TB-500. Within about a month, I was feeling dramatically better and lifting weights again.
I can’t prove the peptides caused my recovery, but it was an incredibly positive experience.
Then came GLP-1s.
I was traveling constantly, eating out, and spending far more mental energy than I wanted trying to maintain an exceptionally lean physique.
I knew how to do it. I’d been doing it for years.
But GLP-1 therapy made the whole process a lot easier.
No more dealing with the “food monkey”… that constant background noise that follows you around and makes you think about food when you’re in a calorie deficit.
I now have less friction and more freedom to enjoy life while keeping my physique.
I stuck with my philosophy and added a new tool that supported it.
This is where the thought experiment gets interesting.
What happens when we flip the script?
Say medical science develops therapies that can meaningfully improve our health, recovery, longevity, and quality of life.
Suddenly, being natural is no longer necessarily an advantage.
It may even come at a cost.
And if someone refuses a proven, beneficial therapy simply because it violates their identity as “natural,” is that really intelligent?
Of course not.
The intelligent approach is to evaluate the evidence, weigh the risks and benefits, and adapt.
That’s what a scientist does.
A scientist doesn’t attach himself to a label and defend it at all costs.
He stays curious, challenges assumptions, and updates his beliefs as new evidence emerges.
That’s why I made the provocative point…
That, in the future, being obsessed with staying 100% natural could become a sign of low intelligence.
Not everyone needs to take drugs, but rejecting something beneficial just to protect an identity is irrational.
We’re entering an extraordinary era of medical advancement. Some therapies will prove revolutionary, and others won’t live up to the hype.
The intelligent response is to adapt, without blindly accepting or blindly rejecting.
Being natural was always about supporting long-term health, building an incredible physique, and enjoying the process.
Those principles haven’t changed.
Tirzepatide is the clearest example I have of a tool worth adapting to.
It made staying lean a lot easier for me, and it’s why I’m so passionate about Kino Clinic.
If you’re curious about tirzepatide, Kino Clinic makes it easy. You fill out a short online form, and a licensed provider reviews it to see if it’s right for you.
Talk soon,
Greg O’Gallagher
P.S.
We’ve also made some big upgrades at Kino Clinic.
Orders now ship out the next day, and the pricing is better too: microdose is $169 every 4 weeks, or $149 a month on the 3-month supply, and personalized is $199.
I’m also putting together a private Skool community for Kino Clinic members, with bonuses and a monthly call, and I’ll be sending out invites soon.
Kino Clinic works exclusively with licensed 503A compounding pharmacies to provide physician-prescribed, pharmacy-grade compounded Tirzepatide. All medications are prescribed by licensed physicians for individually identified patients based on documented clinical need. Compounded medications are not FDA-approved finished drug products and are not intended as substitutes for FDA-approved medications such as Mounjaro® or Zepbound®. Individual results vary. This is not medical advice. Use only under the supervision of a licensed healthcare provider.
